You’ve got it, you’re going to put together a huge, glossy press kit, fill it with bios, press releases, fact sheets, photos, graphs, statistics, brochures, covering everything that ever happened in your life, with every possible bit of information that you have on yourself and your company, and you’re going to send it to every media outlet you can think of. Interesting plan, if your aim is to throw money away and alienate the media. To begin with, unless you have loads of disposable cash, you’re going to go broke. More importantly, chances are, that it’s going to be incredibly boring, not to mention annoying for the media to receive all that information – information they never requested. Press kits can be effective, but only if they’re used sparingly and shrewdly. Don’t inundate the media with information, and if you’ve hired a firm, don’t give them carte blanche in the matter. Too many PR firms have a tendency to send out press kits en masse. It’s a common practice, but a wasteful one. Also, keep in mind, public relations firms can make a heck of a lot of money charging their clients for high-priced press kits.
Frills and fluff do not make a http://www.anthonymora.com/”
Also, modify your press kit to fit the media that you’re sending to. You may not want to send the same press kit to Time magazine that you would to Runner’s World or Forbes. Be discerning in who you send the kits to and in the materials you include. It will pay off in the long run.
Copyright © Anthony Mora 2008
For further information visit:
www.AnthonyMora.com
About the Author:
Anthony Mora began his media career as a freelance journalist for such
publications as Us, Rolling Stone and other local and national
publications. He served as editor-in-chief of two Los Angeles-based
entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production.
In 1990, Anthony formed Anthony Mora Communications, Inc. a Los
Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets.
Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, “Spin to Win,” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, “Spin to Win” can be utilized by heads of major corporations, small business owners, and entrepreneurs.
Article Source: ArticlesBase.com – Why Press Kits Can Backfire
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